Digital Marketing Salaries in 2023: All You Need to Know
The average salary for a digital marketer is ₹18,978 per month in Kerala.
As the new decade has started, everybody is looking out for a prospective career that generates great income. As Indian economy is experiencing a major pitfall, people are looking for jobs that hold a future.
The world is going digital with the internet being used for everything.
So, a career that utilizes the immense potential of digital technology and the internet for marketing and promoting businesses has scope all over the globe.
Yes, Digital marketing is THE future.
Digital marketing has surpassed traditional marketing by all means, with the social media fever the world over.
As companies realize the value of digital strategies, demand for skilled marketing professionals is rising. This guide provides up-to-date details on digital marketing salaries in 2023 for key roles across industries.
Digital Marketing Salary Growth Trajectories
Junior roles can expect 20-30% average salary growth over 2-3 years as experience increases. Exceptions with high growth potential include data analytics, content marketing, and mobile marketing.
Higher Paying Districts in Kerala
These districts, home to major cities and tech/startup hubs, tend to pay higher digital marketing salaries:
• Ernakulam (Kochi) – ₹3.5 – 6 Lakhs
• Thiruvananthapuram – ₹3 – 5.5 Lakhs
• Kozhikode – ₹2.8 – 5 Lakhs
• Kannur – ₹2.5 – 4.5 Lakhs
Medium Salary Districts in Kerala
Districts with emerging opportunities may offer moderate salaries:
• Kollam – ₹2 – 4 Lakhs
• Thrissur – ₹2.2 – 3.8 Lakhs
• Malappuram – ₹2 – 3.5 Lakhs
Some of the Key Digital Marketing Roles & Average Salaries
Digital Marketing Manager
Average Salary: ₹6 – ₹8 Lakhs
SEO Specialist
Average Salary: ₹3 – ₹5 Lakhs
Social Media Manager
Average Salary: ₹3.5 – ₹6 Lakhs
Content Marketing Specialist
Average Salary: ₹3.5 – ₹4.5 Lakhs
PPC/AdWords Expert
Average Salary: ₹4 – ₹6.5 Lakhs
Let also check the Salary Ranges by Industry
• Technology: ₹5 – ₹9 Lakhs
• Finance: ₹5.5 – ₹10 Lakhs
• Healthcare: ₹4 – ₹7.5 Lakhs
• Ecommerce: ₹3.5 – ₹7 Lakhs
• Nonprofit: ₹3 – ₹5.5 Lakhs
Digital Marketing Job Growth in Kerala
Digital marketing roles are expected to grow at over 20% annually in Kerala over the next 5 years. Highest growth will be seen in:
- Social media marketing - More brands adopting social media will drive demand.
- Content writing - Increased need for videos, social media content.
- Mobile marketing - Growing mobile usage will require mobile-focused marketers.
- Data analytics - Companies will rely more on data to drive decisions.
- Video production - Higher demand for engaging branded video content.
Check out our detailed blog on Digital Marketing Career Scope in Kerala here:
Is digital marketing a promising career choice in Kerala
Promising Startup Sectors in Kerala
Some top startup sectors that digital marketers can target in Kerala:
• Food & Beverage – Restaurant discovery apps, eco-friendly products etc.
• Fintech – Digital payments, lending platforms, crypto etc.
• HealthTech – Wellness apps, online doctor consultations, fitness etc.
• SaaS – Software/app development startups ideal for digital marketers.
• Travel & Tourism – Kerala travel startups expanding through digital campaigns.
Building a Career in Digital Marketing in Kerala
Kerala offers great opportunities for aspiring digital marketers to start and advance their careers. Here are some tips:
• Get certified – Complete courses in digital marketing fundamentals as well as specializations like social media, SEO, PPC etc. gaining hands-on experience.
• Develop an online portfolio – Create websites, manage social media pages, write blog content etc. to demonstrate skills.
• Gain internship experience – Look for internships at startups or agencies to get real-world experience.
• Build a professional network – Connect with digital marketing professionals on LinkedIn and attend events to grow your network.
• Contribute to online communities – Join Facebook groups, Reddit forums etc. focused on digital marketing to exchange ideas.
Digital Marketing Course Options in Kerala
For those looking to start a career in digital marketing, Kerala offers quality course options:
These range from short term certifications to extensive academic programs. Choosing one tailored to your goals and budget can further skills.
Also, if you have decided to pursue digital marketing course in Kerala , we recommend you to learn it from a Digital Marketing Agency and not a traditional Institute.
We have a written a blog post on the same: Why should you learn digital marketing from an agency and not an institute?
Is digital marketing a promising career choice in Kerala
Nothing in life is a bed of roses. Digital marketing isn’t a cakewalk either. The stress to meet deadlines, produce measurable results and bring in innovation is high.
But with a digital marketing internship that gives you an agency experience, real-time project exposure, intensive training in the subject and accredited certifications, landing in a career with a good salary is a sure shot.
Trysocio digital academy’s 4 months intensive training program has all the ingredients needed to turn you into a promising and reliable digital marketing professional.
With the expertise of MORE than 7 years in digital marketing with their agencies in Bangalore and Kannur, our digital marketing training program is intended to impart practical knowledge regarding this vast subject with hands-on training experience.
Contact us to attend our Free Demo class & decide yourself.
